OUR JOURNEY

Rose Brand has been in Indonesia since the late 1970s

Becoming a pioneer of rice flour and glutinous rice flour began with our simple intention to provide quality ingredients for the community.

It began with care for traditional cake makers and cooks

In the past, traditional cooks had to grind rice by hand. This tiring process was impractical and often produced inconsistent results.

Rose Brand provides quality products that make Indonesian cakes and dishes easier to prepare.

With a fine texture and more consistent results, cooks can focus on creativity instead of the grinding process.

Our journey continued until we became one of the world’s largest tapioca flour producers

Over time, we expanded beyond rice and glutinous rice flour to quality tapioca flour and its derivatives. Our tapioca flour is available through brands including Cap Pak Tani Gunung, Rose Brand, Gunung Agung Merah, and Gunung Agung Hijau.

Continuing to Expand Product Choices for the Community

We also provide cooking oil, sugar, coconut milk, rice vermicelli, cornstarch, and many other quality food products.

Today, Rose Brand continues to grow as part of Indonesia’s traditional culinary journey from generation to generation.

From home kitchens to large culinary businesses, Rose Brand remains a trusted choice that keeps Indonesian flavors alive and growing.

THE SECRET TO SUCCESS ALWAYS USE ROSE BRAND